Why are existing customers more important than new ones?
It can take several months to develop a new customer.
Yet for an existing customer to place a repeat order, sometimes only one WhatsApp message is needed.
That is what I always tell our sales team:
Do not only focus on finding new buyers; also take good care of your existing customers.
Just because a customer bought from us last year does not mean they have no need this year.
Very often it is not that the customer has no demand.
It is that we did not ask.
